Topics include: successful digital strategies, mobile marketing, mobile-friendly email distribution, and more...
7 articles on successful digital strategies, mobile marketing, and intel on 'Generation We.'
In an article titled “So Your CEO Says You Need to Be A “Digital First” Publisher,” Jeffrey S Litvack identifies five key channels for successful digital strategy:
• Online Presence
• Mobile & Tablet Optimized Websites
• Mobile & Tablet Native Apps
• Digital Editions
As the permeation of mobile devices hits critical mass in our daily activities, CMO of Emerson Electric Co. Kathy Button Bell shares, “We are starting to think mobile first, not last.”
Specialized business news publisher ALM recently overhauled their email newsletter platform to be mobile friendly.
“The open rate for those titles surged 60%, Litvack said, and the click-through rate rose more than 50% compared with the 12-week period prior to the launch.”
In a crowded digital landscape, it has become harder than ever to ignite and connect with a community of loyal advocates for your brand by engaging them with good content – and here’s why.
• People Consume Content Differently Today
• Prospects are Jaded about Marketing
• Only the Exceptional Will Stand Out
Display ads aren’t hip enough to generate interest. In an article titled “When Will Digital Ads Finally Generate a ‘Water-Cooler Moment’?” Christopher Hansen points out that advertisers will soon need to adopt an ability to tell a story to engage the audience.
Gillette engages Superman fans by posing the question, “How does Superman shave?” to geek celebrities Bill Nye, Kevin Smith, Mayim Bialik, and MythBusters.
Now I realize we’re not all in the business of entertainment, but in scanning the universe for innovative new campaigns to tap this digital generation, I suggest we use these examples as a primer and I propose some key takeaways:
• Lead with Social
• Tap nodes to drive early influence
• Build in geo-location data
• Moderate the conversation
• Find the emotional tie-in