Website Traffic Analytics

Quick Look:
Client's website traffic dramatically improved as we launched a new, responsive design.

Written by Todd! Stewart on Sunday, 09 June 2013.
Responsive email campaign template as seen on a Samsung Galaxy smart phone.

IVSA asked us to build a site to bring in more people.

Here's how we did it.

IVSA, an international community of scholars and professionals, asked us to build a website that would help expand their presence and membership.

Launched late February 2013, the new website offers:

  • Responsive Design
    - Looks great on desktop and mobile platforms

  • Membership Support
    - International Help Desk
    - Collection of dues and fees
    - Invoicing and online payment history
    - Automated reminders for expiring accounts

  • Premium Promotion
    - Robust monthly newsletter
    - Social media
    - Search engine optimization (SEO)
    - Network and community building activities
    - Design and artwork

  • Resource Board
    - Member Directory
    - Discussion Forum
    - Member Showcase
    - Archive of journal

  • Organization Support
    - Online board member elections
    - Annual conference registration
    - Detailed member activity reports
    - Manage payment gateways and accounts
    - Website development and mainteance
    - Domain and hosting management

In the first three months since the launch, site traffic increased 55% and IVSA's membership has doubled.

Graph: Number of visitors to IVSA's new website. Best month, about 7,000 visitors.Month-to-month count of visitors at IVSA's new website.
Best month: about 7,000 visitors. | Worst month: About 5,000 visitors.
Source: StatCounter (June 8, 2013)

Graph: Number of visitors to IVSA's old website. Best month, about 4,500 visitors.Month-to-month count of visitors at IVSA's old website.
Best month: about 4,500 visitors. | Worst month: About 2,000 visitors.
Source: StatCounter (June 8, 2013)

 

comments powered by Disqus